VISUAL WORK • BRANDING • WEB DESIGN • MERCHANDISING • COPYWRITING
lush consulting house
CLIENT PROMPT
Create a brand identity that inspires minority women to reclaim their dreams and navigate the balance between business success, financial pressures, and personal well-being.
Lush Consulting House was founded with a deep understanding of the challenges faced by minority women who often put their personal dreams on hold to prioritize others. These women are motivated and committed to their careers and businesses but are frequently overwhelmed by the tension between their professional ambitions, financial pressures, and mental health. Our mission was to create a brand identity that not only acknowledges this struggle but also positions Lush as a trusted ally, empowering women to rediscover and achieve their aspirations. With a thoughtful and empowering brand, we ensured Lush stands out in the market as a space where clients can thrive, grow, and confidently pursue their dreams, knowing their goals are within reach.
THE solution narrative
By focusing on creating a brand space that feels both approachable, cultured, and trustworthy, I integrated a color palette centered on wellness, growth, and soft living, selecting hues that evoke calmness, nurturing, and transformation. Paired with approachable yet professional copy, the brand's messaging creates a welcoming atmosphere that fosters trust and emotional connection.
The logo suite was designed with a serif style that blends professionalism with a modern, honest feel. The primary logo reflects Lush's commitment to growth and success, while an alternate logo in a stamp style symbolizes both achievement and a personal note of encouragement—a loving reminder from a trusted ally.
visual explorations
To bring the essence of Lush Consulting House to life, I explored various visual elements that reflect the brand's core values of growth, transformation, and empowerment. The icons, for example, tell the story of a dream’s journey—from its spark of inspiration to its full bloom. Each path begins with the same spark shape, symbolizing the continuous evolution of a woman’s aspirations. To further extend the brand experience, I also crafted a line of merchandise that aligns with Lush’s wellness ethos. Items like candles were designed to inspire, featuring clean, comforting scents that evoke a sense of coziness and self-care, reinforcing the brand’s message of nurturing personal growth.
