VISUAL WORK • BRANDED COLLATERAL • EVENT ASSETS • MERCHANDISING
morganfranklin consulting
CLIENT PROMPT
Create a range of internal and external branded assets that strengthen MorganFranklin Consulting’s brand identity
MorganFranklin Consulting is a management and technology consulting firm that partners with businesses to address critical finance, technology, and business objectives. Known for its highly engaged and experienced professionals, MorganFranklin delivers results in challenging, high-stakes environments. With a focus on delivering impactful solutions, they work alongside organizations of all sizes to help them navigate complex business landscapes and achieve measurable success.
The solution narrative
After being acquired by Vaco, MorganFranklin needed design solutions that would elevate their consulting services and make complex information more accessible and engaging for their clients. I developed a refreshed logo, updated color palette, and created additional branded materials such as one-pagers and go-to-market collateral. To maintain a sense of continuity while integrating with Vaco’s brand, I reintroduced the characteristic wave feature from MorganFranklin’s original logo, giving it a modern twist. This approach allowed the brand to feel connected to Vaco, while also maintaining a unique identity that distinguished MorganFranklin’s legacy.
conference event assets
For the Cyber Lounge event in San Francisco, I created a range of branded assets to reflect the dynamic energy of both Cyware and MorganFranklin Consulting. The event, designed for security professionals, featured exciting giveaways and opportunities to network. I developed merchandise such as tote bags, cups, and stickers, alongside advertisements, invitations, and a large building wrap to drive visibility and engagement. Each asset was designed to reinforce the event’s lively atmosphere and create a cohesive brand experience for over 5,000+ attendees, ensuring a memorable connection with both brands.
